Indian Media Industry Soars to ₹3.65 Lakh Crore by 2028

India’s entertainment and media sector is set to achieve ₹3.65 lakh crore in revenue by 2028, growing at 8.3% annually, per PwC. Key drivers include digital advertising, OTT platforms, and gaming. Advertising revenue will reach ₹1.58 lakh crore, while esports and OTT platforms grow at impressive rates of 19.2% and 14.9%, respectively. Improved connectivity and government policies propel growth, with India outpacing global trends. The nation also leads in print and cinema growth, bolstered by its vast digital audience and affordable data. This boom positions India among the top global media markets.